The Brand Values Workshop
3 hours ~ 6 words ~ 1 clear vision.
The Objective:
To uncover the unique and ownable brand values that define your organization and the central core essence at the center of those values.
The Format
A fun and highly interactive 3 hour workshop that will pull out your team’s insight, intuition, and understanding to uncover your core brand values. The process naturally builds organizational buy-in by letting your stakeholders own the process. The job of the facilitator is to be your guide and add a little inspiration along the way.
The Framework:
This simple Venn Diagram will become your go-to filter for making brand decisions.
Q. Is this creative on brand? Should we partner with those guys? Is this event right for us?
A. Everything you do should be viewed through the lens of your brand values. If an idea, event, partnership, or anything associated with your brand cannot easily fit within one or several of these values, then you simply don’t do it.
How You Use It:
We all know that nobody reads those long brand decks and 20-page PDF’s. This simplifies all that marketing-speak into a magical framework that is easily digested, shared, and put into use immediately.
Use it as your reference and guide to continuously move your brand forward with focus, intention, and cohesion.
With this, anyone at any level within your organization will be able to confidently determine if something is “on-brand” or not.
What Clients Are Saying
Jason Karam - Founder
Process Architecture & Design
“In only 3 hours, Lindsey’s brand values workshop was able to get at the authentic heart of who we are as a company and what sets us apart. The 6-word framework we came away with was so simple, yet it guides every brand decision we now make and is the first thing I hand to new hires.”
Jennifer Nolfi - Executive Director
Portland State University - Center for Retail Leadership
“The brand values workshop was an incredible tool to create alignment and buy-in at the board level. Not only did it help our newly formed board get to know one another, but it left everyone feeling united and clear about our path forward.”
Matt Berson - Winemaker & Founder
Portland Wine Co.
“It was powerful to see the complete picture come together through the discovery of our brand values. The Morse Code process helped break us out of old patterns and embrace who our brand is today with a clear direction forward.”