Tailored for wineries and wine brands.

For the Love of Wine …

Before founding Morse Code Consulting, Lindsey Morse led the Marketing Departments at three of Oregon’s most iconic wine brands: Ponzi Vineyards, Adelsheim Vineyard, and as VP of Marketing for the Stoller Wine Group.

The insight she took away from those experiences was that small and mid-sized wineries need high-level brand strategy and planning, followed by diverse, relevant, and ongoing marketing support. But they either can't afford the right team, don't need someone at the executive level forever, or simply need a guide to help them prioritize and be more effective with the team they do have. Not only can Morse Code Consulting support wineries with brand marketing expertise, but through our partnership with Fallbright Solutions, we can now bring wine clients a holistic all-in-one solution.

Morse Code Consulting has joined forces with wine consulting firm Fallbright Solutions, to help small and mid-sized wineries and wine brands establish, develop, and grow their businesses with focus, intention, meaning, and a keen eye towards their individual brand and business goals.

Together, we provide tailored all-in-one wine business consulting packages spanning vineyard and winery operations to winemaking, brand strategy, DTC, sales, and marketing.

We will walk with you each step of the way to ensure that you are making smart, informed, and strategic decisions that make real impact on your brand and business. Cheers!

Services

  • BRAND

    Brand Values

    Brand Strategy

    Brand Identity

    Marketing Plan

    Product Extensions

    New Product Development

    DTC Programming

    PR & Communications

    Email and Promotions

    Digital Strategy

    Agency Relations

    Advocacy and Community Relations

    Events and Experiences

  • BUSINESS

    Admin Systems

    Product Mix

    Inventory Management

    Distribution

    Wine Club

    National Sales

    Export Sales

    Human Resources

    Quality Control

    COGS Control

    Supplier and Vendor Relations

    Budget Development

  • VINEYARD

    Land Evaluation

    Vineyard Planting

    Vineyard Contracts

    Harvest Decisions

    Regenerative Practices

  • WINERY

    Winery Build

    Winery Operations

    Winemaking Style

Questions before getting started? Get in touch.